Some PR professionals are fortunate enough to not only be great writers, but also to find the process easy and enjoyable. If you’re one of them, you can skip to another article. But if you’re like me, you need and use every available tool, tip and trick to make your writing effective and to make the process as painless as possible.
Here are some better writing reminders that I’ve used over the years and still use today. Some suggest an overall approach to writing; others are specific tips to help you avoid common errors.
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