Developing Leadership Skills, Enhancing
Communications, and Improving Team
Performance

Many professionals are promoted into leadership positions simply because they’ve been good managers of accounts, clients, budgets, and processes. It takes a different skill set to be an effective leader with truly motivated followers.

This session includes varied and important topics like:

• Differences Between Managing and Leading
• Differences Between Transactional and Transformative Leadership
• Choose to Be a Leader
• Nine Keys to More Effective Leadership
• Seeking Out Leadership Mentors
• What Do Great Leaders Have in Common?
• Earning Leadership

This highly interactive program offers strategies for more informed leadership. and specific tactics that result in having truly inspired followers. Topics include:

• Take Responsibility for Your Communications
• Tailor Your Leadership and Communications Approach for Each Team Member
• More Effective Listening
• Articulating Your Hot Buttons, Vision and Standards
• Motivating Based on Their Needs, Not Yours
• Delegate or Die
• Giving Clear Direction and Helpful Feedback
• Walking the Tightrope Between ‘Constructive’ and ‘Criticism’
• What Do Truly Motivating Leaders Do?
• 20 Tips to Better Motivate and Engage Your Team
• Expect Superior Performance, Not Perfection
• You Want Initiative? Empower!
• Don’t Wait for Responsibility to Be Taken
• And More

One of the most important promotions in a PR agency career is the one to account supervisor. Yet few are truly prepared for the big step from being responsible from one’s own work to the work, and ultimately the careers, of others. Depending on the agency and the participants’ specific needs, the program can include:

• Differences Between Managing Oneself and Managing Others
• Managing Individuals, Managing Teams
• Challenges in Managing Your Time
• The Biggest Hurdles Faced By Account Supervisors
• The Challenge of Managing ‘Friends’
• Differences Between Managing and Leading
• Earning Leadership
• Nine Keys to Effective Leadership
• What Do Truly Motivating Leaders Do?
• 20 Tips to Better Motivate and Engage Your Team
• More Effective Listening
• Delegate or Die
• Walking the Tightrope Between ‘Constructive’ and ‘Criticism’
• 16 Tips to Give Truly Constructive Feedback
• You Want Initiative? Empower!
• Don’t Wait For Responsibility to Be Taken
• And More

Effective delegation is one of the most important tools we can use to propel our careers, advance the careers of those who report to us, and enhance agency growth and profitability. Yet, other than through observation, few agency professionals are taught ways to maximize this skill to the benefit of all. This program will change that for the attendees. Topics include:

• What are the Benefits of Effective Delegation?
• Determining and Overcoming Your Delegation Roadblocks
• How to Know If You’re Delegating Enough
• Questions to Ask to Determine If a Task Can/Should Be Delegated
• Seven Tips For Successful Delegation
• Maximizing the Task/Project Assignment Meeting
• Provide the Safety Net, Create Accountability
• After the Task/Assignment Delegation Meeting
• When to Take Work Back

The session includes a “interactive role-play in an assignment meeting.”

Millennials, are the largest and fastest-growing part of the labor pool. Many leaders are frustrated that the leadership techniques that worked with others fail to apply to millennials. This program is designed to ”crack the millennial code” and ensure they contribute volumes to your agency’s success. Topics include:

• Why We Must Get Better at Managing and Motivating Millennials
• The Top Ten Traits of Millenials
• What’s a Leader To Do? 20 Actions You Can Take to Be More Successful at Leading Millennials
• What Job Satisfaction Means For Millennials and Four Things This Requires From You
• And More

Managing Up is a critical skill that communications professionals must hone to have a successful agency career. Those who manage up effectively will accelerate their career trajectories, yet few are taught how to do it well. This highly interactive workshop includes topics like:

• Managing Up: What It Isn’t, What It Is
• Why Managing Up Is So Important
• Nine Steps to Manage Up More Effectively.
• Creating Win-Win Situations
• Negotiating Deadlines: Saying No Without Saying ‘No’
• Adopt the MVA (Management Value Added) Mindset
• And More