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Agency Training Program: Not Optional
Many in the PR agency business are still reeling from the shake-outs of the Great Recession of 2008-10. A...
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Ready for the Great Recovery?
During the economic downturn of 2008-2010, many PR agency leaders took serious, even drastic steps to make their numbers...
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Designing Your Agency’s Training Program Part One
Are you responsible for designing your communications firm’s training program? Then this post is for you. And please note,...
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Designing Your Agency Training Program, Part 2
Ok, so you’ve asked for and gotten a commitment for active support from the top (and if you’re the...
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Design Your Agency Training Program, Already!
So you’ve gotten a real understanding of the agency’s strategic and growth goals. You’ve considered the firm’s professional development...
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3 Benefits, 2 Tips, 1 Idea To Enhance Your Agency Training Program
Whichever training courses you choose to offer, remember that in addition to the specific skills your team will gain,...
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Designing an Effective PR Agency Training Program, Part 5
Let’s wrap up this series on “Designing An Effective Agency Training Program” with three points that I trust you’ll...
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How To Assure Your Agency Team Puts Ethics First
There’s been yet another brouhaha about ethics in PR, and rightly so. A staffer at one of Wal*Mart’s public...