Improve Your Placement Success: Emphasize Quality Over Quantity
Improve Your Placement Success: Emphasize Quality Over Quantity
Even with the enormous impact of digital media, public relations professionals must know how to work effectively with traditional media outlets, which still wield tremendous influence.
If you’re guilty of any of these or other related infractions, it’s time to take an approach that emphasizes quality over quantity, and focuses on building true relationships with our media contacts. This article provides some tactical tips to do just that: