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The Agency Business Development Plan: Just Do It!
For many agency owners and leaders, the toughest part of starting their agency’s business development plan, is, well, getting...
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How To Win A PR Awards Competition
We’re approaching the season of preparing PR awards entries, so I recently reread a post I wrote earlier this...
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You Can’t Manage Client Expectations If You Don’t Know Them
Many agencies strive to meet client expectations. But in a highly competitive post-Great Recession era, that’s not enough. Instead,...
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Risky Business: Not Setting Mutual Expectations With Clients
In my post on client expectations, I discussed why some agencies might be afraid to create them, and the...
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Communication, Service Keys To Productive Client Relationships
I was recently interviewed for the Newman Group’s blog, “Presenting Yourself,” on how PR agencies and all professional services...
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Help Your Team To Consistently Beat Client Expectations
I hope my previous posts on the importance of knowing client expectations, and the risky business of not making...
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Fuel Agency Growth: Act The Size You Want To Be
Do you want to fuel agency growth for your small-to-midsized PR firm? since you’re reading this blog, I’m guessing...
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Make Your Client A Partner In Managing Their Expectations
I hope you make your clients real partners in setting expectations for your campaign, initiative or even basic assignments,...
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Designing Your Agency Training Program, Part 2
Ok, so you’ve asked for and gotten a commitment for active support from the top (and if you’re the...
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Design Your Agency Training Program, Already!
So you’ve gotten a real understanding of the agency’s strategic and growth goals. You’ve considered the firm’s professional development...