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Fuel Agency Growth: Act The Size You Want To Be
Do you want to fuel agency growth for your small-to-midsized PR firm? since you’re reading this blog, I’m guessing...
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Make Your Client A Partner In Managing Their Expectations
I hope you make your clients real partners in setting expectations for your campaign, initiative or even basic assignments,...
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Designing Your Agency Training Program, Part 2
Ok, so you’ve asked for and gotten a commitment for active support from the top (and if you’re the...
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Design Your Agency Training Program, Already!
So you’ve gotten a real understanding of the agency’s strategic and growth goals. You’ve considered the firm’s professional development...
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3 Benefits, 2 Tips, 1 Idea To Enhance Your Agency Training Program
Whichever training courses you choose to offer, remember that in addition to the specific skills your team will gain,...
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Designing an Effective PR Agency Training Program, Part 5
Let’s wrap up this series on “Designing An Effective Agency Training Program” with three points that I trust you’ll...
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Engineering Tomorrow’s Virtual Workforce
Last week, The Firm Voice, the blog of the Council of Public Relations Firms, covered the important topic of...
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Agency Marketing: Get Focused About Your Offering
My good pal and now co-author of “Marketing In The Round,”Gini Dietrich, says we should be more personal in...
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How To Assure Your Agency Team Puts Ethics First
There’s been yet another brouhaha about ethics in PR, and rightly so. A staffer at one of Wal*Mart’s public...
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Got Agency Profitability?
I’m a strong believer that owners of public relations and all communications firms must have a plan to achieve...