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Blog

Jacobs Consulting & Executive Coaching > Blog
  • How To Win A PR Awards Competition

    By kjacobs on November 9, 2011

    We’re approaching the season of preparing PR awards entries, so I recently reread a post I wrote earlier this...

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    Jacobs Consulting & Executive Coaching
  • You Can’t Manage Client Expectations If You Don’t Know Them

    By kjacobs on November 17, 2011

    Many agencies strive to meet client expectations. But in a highly competitive post-Great Recession era, that’s not enough. Instead,...

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    Jacobs Consulting & Executive Coaching
  • Risky Business: Not Setting Mutual Expectations With Clients

    By kjacobs on November 22, 2011

    In my post on client expectations, I discussed why some agencies might be afraid to create them, and the...

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    Jacobs Consulting & Executive Coaching
  • Communication, Service Keys To Productive Client Relationships

    By kjacobs on November 29, 2011

      I was recently interviewed for the Newman Group’s blog, “Presenting Yourself,” on how PR agencies and all professional services...

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    Jacobs Consulting & Executive Coaching
  • Help Your Team To Consistently Beat Client Expectations

    By kjacobs on December 8, 2011

    I hope my previous posts on the importance of knowing client expectations, and the risky business of not making...

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    Jacobs Consulting & Executive Coaching
  • Fuel Agency Growth: Act The Size You Want To Be

    By kjacobs on July 6, 2011

    Do you want to fuel agency growth for your small-to-midsized PR firm? since you’re reading this blog, I’m guessing...

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    Jacobs Consulting & Executive Coaching
  • Make Your Client A Partner In Managing Their Expectations

    By kjacobs on December 22, 2011

    I hope you make your clients real partners in setting expectations for your campaign, initiative or even basic assignments,...

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  • Designing Your Agency Training Program, Part 2

    By kjacobs on January 26, 2012

    Ok, so you’ve asked for and gotten a commitment for active support from the top (and if you’re the...

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    Jacobs Consulting & Executive Coaching
  • Design Your Agency Training Program, Already!

    By kjacobs on February 2, 2012

    So you’ve gotten a real understanding of the agency’s strategic and growth goals. You’ve considered the firm’s professional development...

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    Jacobs Consulting & Executive Coaching
  • 3 Benefits, 2 Tips, 1 Idea To Enhance Your Agency Training Program

    By kjacobs on February 2, 2012

    Whichever training courses you choose to offer, remember that in addition to the specific skills your team will gain,...

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    Jacobs Consulting & Executive Coaching
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