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Agency Marketing: Get Focused About Your Offering
My good pal and now co-author of “Marketing In The Round,”Gini Dietrich, says we should be more personal in...
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How To Assure Your Agency Team Puts Ethics First
There’s been yet another brouhaha about ethics in PR, and rightly so. A staffer at one of Wal*Mart’s public...
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Got Agency Profitability?
I’m a strong believer that owners of public relations and all communications firms must have a plan to achieve...
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How To Achieve Agency Profitability, Part 2
I hope you’re thinking about the questions raised in Got Profitability?, and that you’re changing some of your answers...
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6 (More) Ways Agencies Can Drive Profitability
I imagine you’re reading this post because you want to help your PR or communications firm reach industry profitability...
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Business Goals: There’s Still Time To Achieve Them!
It’s October 1, the perfect time to review your business goals. Because you’ve got one more quarter to achieve...
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Business Planning For Your PR Agency, 2014
Most public relations and communications agency owners and leaders are about to dive into business planning for 2014. So...
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Change Is Good! You Can Still Succeed In 2013
At the end of 2012, I wrote on Steve Cody’s RepMan blog about how change is good for agencies, and...
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How To Grow Your Business: Four Steps For Agencies
How to grow your business is one of the most important topics on the minds of owners and leaders...
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How Clients Can Get The Most From Their Agencies
While I usually write for agency owners and leaders, I was encouraged by Fay Shapiro, publisher of CommPRO.biz, to...